The chapter about corporate identity really brings out the importance of things like company's logos and the way they're viewed by the public. It's crazy to think that companies have to spend so much time researching even a new logo before they make it their official logo just to make sure that it's simple enough for people to remember and recognize, and it gets across the message that they want to convey. It's almost hard for me to believe that even such things as companies like British Airways changing their logo and how they paint their planes, to create so much controversy. I don't understand how people can get so mad or even offended just by a companies logo or paint job.
It's crazy to think about how changes in production and development have saved companies so much time and money. As companies have gone to made-to-order lines of production and modular systems, it makes production faster, and more efficient. I really like to think about the changes over the past few decades that have made everything quicker, more simple, and cheaper.
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